Personal Public Relations
Everything is political.

Is Apple profiling you

After noticing a few, pardon the pun, "bad apples"  we realized it's time to address the issue of Apple and other retailers accused of racially profiling their customers.  Turns out, there's a few.   If you have been profiled, please contact us, here. 

We ask as lawsuits surrounding Apple and other retailers accused of racially profiling their customers, continues in Apple stores.  Something we first noticed in 2010. 

2010
New York

Manhattan.
1981 Broadway

Brian Johnston, and Nile Charles, vs. APPLE
Johnson and Charles  filed suit in federal court over their claim a white Apple employee in his 50s told them, "I don't want 'your kind' hanging out in the store" at Apple's retail outlet at 1981 Broadway on Dec. 9, 2010, according to court filings.  The Complaint stated:  "Now you have to go," one of the employees is claimed in the lawsuit to have said. "If you want to know why, it's because I said so. CONSIDER ME GOD. You have to go."

2012
Georgia
Alpharetta

If you are from Iran, don't speak Farsi....and tell Apple you live in Switzerland.

California
San Diego
2015

Christine Wisne and Angelica Hughes.  OMG...best, worst case, ever!  A lawsuit was recently filed against Apple on behalf of the mother and daughter, after what appears to be an especially horrible racial profiling experience in Apple's San Diego's Fashion Valley location.  We suspect the suit was filed in part, not solely due to the allegedly meritless conduct of Apple employees, but because the alleged conduct continued for a long period of time after what seemed a reasonable man on the street might agree, mistakes became evident; and, because the suit claims the encounter resulted  in physical injuries.  The claimed physical injuries are also part of the suit.

So while some suits allege suspected practices of profiling, the question must also be askew whether Apple has any regard for Apple employees who are also "bag checked." A practice that brought another lawsuit against Apple...and one that apparently caught Apple CEO Tim Cook, unawares.


Which begs the question:

 Does Apple treat everyone badly?

Another suit against Apple for racial profiling was filed in May, 2011. The kicker?

Apple was sued for discrimination in 2005, by former human resources compensation consultant, Shaune Patterson, who claimed she was suspended for one month and then wrongfully terminated after complaining that her white co-workers, junior to her, were making higher salaries than Patterson.  As one release stated:

"Patterson alleges that the suspension came one day after she complained of racial discrimination," a press statement said. "Patterson alleges that one of Apple's managers wrote a memo describing her as a "rather obese-sized black lesbian."


2010
Florida
Orlando
Apple
A lawsuit was brought against Apple in for "Age Discrimination" by an Apple employee Michael Katz.  (Florida's EEOC found for the Plaintiff in 2009) and filed in the 9th Judicial Circuit Court in Orange County, Florida.

2013
Missouri
St. Louis
Barbara DuBose sued Apple for race and gender issues.
  DuBose's hand-written complaint, included that as a three-year, part-time employe, her applications for full-time positions were denied, although neither new hires were brought into the St. Louis store. DuBose claimed that in late 2010, the store had more than 100 workers with just eight black, and only two of those eight were full-time workers.

"I've been part-time at Apple for three years and there has never been a minority to be promoted to any higher paying position," DuBose wrote in the complaint.

2013
Florida
Orlando
Apple
Employee Andrew Dupree learned, blacks have no place in Apple Management and now feels that by and large, Blacks are not promoted.

2001
California
Santa Clara

Apple
A 40 million dollar lawsuit against Apple was filed in Santa Clara County, on behalf of unnamed black employee who worked for the company from 1998 - 2001, who claims he was repeatedly denied promotions and separated from others.


Other Retail stores - other lawsuits

CVS
2015
New York
June, 2015

Store detectives for CVS filed racial discrimination lawsuit after complaining they were fired for discrimination.

Barney's
New York
August 11, 2014 
Barney's paid $525k in an instance of racial profiling, and change policies.

The goal is to ascertain whether this is a national problem.  If so will make a separate website.  Please contact us if you are a former retail employee able to confirm profiling, or a customer who was profiled by any retail establishment.  We have helped effect changes quickly before - and are willing to do so again.