Personal Public Relations
Everything is political.
Meeting your media needs quickly, smoothly, and with confidence.

Urgent:  Currently working with LA based director in searching for musical score for ground-breaking documentary.  Musicians, contact us!

Our online media management efforts on behalf of our clients covers local and national publications in addition to their online presence.

We prefer Twitter to Facebook for a variety of reasons we are happy to detail if asked.

Our clients are featured in the NY Times, CNN, and national print publications, because we are pro-active with reporters in their area of expertise, while managing their online media.

Which is why we rarely tweet about ourselves.  Yes, the shoemaker's children are often barefoot.

We know time is limited and seconds count.  We also know better to tell reporters anything we can't back up.  That's why some call us a "no-hype publicist." 

More good news:  We also know how to address facts we wish weren't true.  (See next column.)

 We pickup the slack when
your firm too large to attend to your specific, marketing and online media relations needs. 

When how the news was reported, along with reporting methods and timeline changed, we save larger firms from missing out while their in-house people worked to launch, slower moving campaigns.

This is prudent given news cycles now occur in Twitter time. Meanwhile our clients have been quoted or featured on TMZ  and RadarOnline, The Wall Street Journal, and Politico.  (Although when it's a light topic, such as The New Rules of Flirting...we're just as apt to be quoted in the Wall Street Journal, as we were on November 13, 2012 in an article titled the same).

Simply put:  in-house personnel are relieved not to be pulling double-duty online.

Realistically, personal public media relations is simply the more organic solution.

Choosing us means you've opted for a more focused solution for your bricks and motor, online and real-time needs.  Problem solved.

We've been successfully addressing the media needs of individuals and companies for 10 years, routinely breaking stories that scooped print and television networks.  Exactly why reporters listen when we call with story ideas involving client needs.

Our unparalleled service, our competitive pricing, and overall value are why our loyal clients turn to us time and time again. We look forward to serving you.

Our rapid response might first surprise you.

But that's exactly what personal service is about.
  

Last, we never, miss an opportunity to brag about Lee Russell.  Which sometimes annoys him.)

And, just like our friend below -- --  we do things a little differently. 


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Public relations is much more than a campaign of

                "Ain't he grand!

While a good media relations specialist backs up their claims with facts and insights, mindful of a reporter's ever-grinding deadline; an online media specialist does all that, faster.

We likewise perform oppositional research; is increasingly important as reporters appreciate tips from real sources.  Not ready-made news, from fake news bureaus

Our clients regularly appear on air as well and in local and reputable national publications.

Also, there are times when a client wishes to remain anonymous, while making sure a matter is addressed.

That is the essence of "oppositional research" and our research skills and rapid response in that area remain unsurpassed. 

In other words,

Some parades should get rained out.
As no one really wants to head up the head up the "crisis management team"  the whole idea of on-line management is to prevent disaster. 


However, in cases when a disaster is not preventable - the next step is always; mitigate.  We mitigate very well.    
And when it comes to mitigation innovation, we hold the pencil that draws the learning curve.
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